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It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project with SkiBig3.com, the hub website for the Banff Lake Louise Ski Resorts including Ski Lake Louise, Ski Norquay Resort in Banff as well as Sunshine Village based in Banff, Alberta. SkiBig3.com is about to launch their new site for the upcoming winter season, and I am delighted to have the luxury of time to work on it throughout the summer.

SkiBig3.com represents the Banff Lake Louise Ski Resorts worldwide for a wide variety of winter ski vacation packages. As part of my role, I will be working closely with Dan Markham, Director of Marketing & Sales as well as Al Stanford, Web Manager for SkiBig3.com. If you are looking for the best Banff Lake Louise winter ski vacations and packages, look no further and visit SkiBig3.com today. If you want more information about this web project, please contact Dan Markham at .

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Upcoming Events

Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 16-18 2008. I will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & I will host an evening session to present the latest accomplishments within SEMPO Canada. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year.

Client Testimonial

"I found the search engine marketing seminar very informative and content-rich. At the same time it wasn’t overwhelming. You nicely "grounded" every piece of information, so I could see how to use it. I got great value out of the program."

/// Tom Varjan
President
Dynamic Innovations Squad
Read more...

Term Definition

CTR /// Also known as Clickthrough Rate. The number of clicks on a link/page divided by the number of times it was displayed. It is presented as a percentage.

/// Read the Glossary

Canadian Search Engine Marketing Professional Association (Canada)

Search Engine Marketing Professional Organization (Canada)

Read about it on my Search Marketing blog


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About Alexandre Brabant

Alexandre Brabant, BComm
President & Search Marketing Specialist eMarketing101.net
Co-Chair, SEMPO Canada

Alexandre Brabant, Search Engine Marketing (SEM) & Search Engine Optimization (SEO) Specialist in Vancouver (BC) Canada on Linkedin


Alexandre (Alex) Brabant is the owner of eMarketing 101, a leading Search Marketing consultant to the travel and tourism industry. Prior to founding eMarketing 101, Alex worked as a eBusiness Marketing Manager with Intrawest (Resort Reservations Network) where he managed Vancouver.com, WhistlerBlackcomb.com and 40 others leading, destination-focused travel websites. He also worked as a Search Marketing Specialist for Teligence Communications and a Director of Search Marketing for Cossette Communications.

Alex continues to be a Canadian leader in Search Engine Marketing innovation as his work with clients such as Whistler.com, Luxuryvacation.bc.ca and Landsea tours demonstrates. Alex is also Co-Chair & Co-Founder of the SEMPO Canada Working Group which is part of the Search Engine
Marketing Professional Organization (SEMPO)
and continues his leadership role into building the Search Marketing industry wherever it is needed.

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