05/15 /// Gord Hotchkiss: Don’t Crown Google Yet, The Rules of Engagement Are Still Being Determined
June 2008
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December 2007
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Out of my Gord - By Gord Hotchkiss
GrokDotCom - By Brian Eisenberg
Link Building Best Practices Blog
SEM Hints: Search Engine Marketing Hints, Tips & Tools For Online Businesses
Search Engine Land - by Danny Sullivan
Virtual Marketing Blog: Internet Marketing News, Reviews and Insights
SEMPO Global Search Marketing Blog
SEMPO Canada Search Marketing Blog
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eMarketing 101 Projects
/// Posted by Alexandre Brabant on Friday, June 13, 2008
Here We Grow Again: Ski Banff Lake Louise Sunshine (SkiBig3.com) Chooses eMarketing 101
It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project with SkiBig3.com, the hub website for the Banff Lake Louise Ski Resorts including Ski Lake Louise, Ski Norquay Resort in Banff as well as Sunshine Village based in Banff, Alberta. SkiBig3.com is about to launch their new site for the upcoming winter season, and I am delighted to have the luxury of time to work on it throughout the summer.
SkiBig3.com represents the Banff Lake Louise Ski Resorts worldwide for a wide variety of winter ski vacation packages. As part of my role, I will be working closely with Dan Markham, Director of Marketing & Sales as well as Al Stanford, Web Manager for SkiBig3.com. If you are looking for the best Banff Lake Louise winter ski vacations and packages, look no further and visit SkiBig3.com today. If you want more information about this web project, please contact Dan Markham at .
/// Posted by Alexandre Brabant on Wednesday, March 19, 2008
Brewster Canada Travel - Train & Bus Vacation Packages Chooses eMarketing 101
It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project with Brewster.ca, a large travel corporation based in Banff, Alberta. Brewster has launched 2 web projects, VacationsCanada.travel as well as VacationsCanada.tv to sell their Western Canada Vacation Packages worldwide. As part of my role, I will be working closely with Robert Hughes, Manager, E-Strategies.
If you are looking for the best western Canada train & bus vacations and packages, look no further and visit VacationsCanada.travel today. If you want more information about these web projects, please contact Robert Hughes at .
/// Posted by Alexandre Brabant on Wednesday, March 12, 2008
Masters of Digital Media Program PPC Management Team
In the last 2 hour session of a 10 hours intensive coaching program on PPC (Pay Per Click) Management to the students at Masters of Digital Media last month, we fooled around with Megan’s camera and experimented a little with the lights of the projector on a typical Google Adwords MCC (My Client Center) in the background. In this picture, we can recognize (in typical order) Sonu Sharma, Megan Cole, Nadia Aly and myself, which constitutes the PPC & SEO Workforce. We had a lot of fun taking these shots and this is what we ended up with:
Sonu Sharma, Megan Cole, Nadia Aly and myself: MDM PPC & SEO Workforce Team
Alex explaining PPC (Pay Per Click) Management 101
Here is the full set of pictures from that same PPC Coaching session.
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/// Posted by Alexandre Brabant on Thursday, February 14, 2008
Register for the QuickLearn Business Training Series: Search Marketing 101
I am proud to announce the start of a new project for eMarketing 101 that we call QuickLearn (the site is coming). QuickLearn is a training series for business professionals to bring them up to speed in all areas of Internet Marketing. We bring you straight to the point of what you need to know so you can implement sound web strategies with confidence. The first seminar is this month on February 19 in the evening and I hope you can make it. It will be all about Search Marketing 101 and how to drive more traffic to your site. I will be the speaker so listen up. Here is more info about it:
Do you want to attract more visitors to your website? (Of course you do!)
Register Online for the QuickLearn business training series: Search Marketing 101.
Search Marketing 101
Presented by Alexandre Brabant of eMarketing101
Hosted by Monique Trottier of Work Industries
When:
Tuesday, February 19
6:30-8:30 pm
at Work Industries offices, suite 302, 70 East 2nd Ave.
(corner of Main and Quebec)
How Much?
Cost: $120
Search marketing is one of the cheapest, most cost-effective ways to promote your company and drive qualified leads to your website. Most people find search engines to be a mystery. How do I get my website to rank higher in search listings for key phrases related to my business, products or services? Should I consider paying for advertising placement on search engines?
Effective search marketing and optimization is the key component to any successful online presence. If you are unsure of how search works, how to integrate search into your existing promotional campaigns, or why search is important to your business--this is the session for you.
For more information or to register in person, contact Monique Trottier at:
(778) 837-9012 or
Feel free to pass around. Thanks!
/// Posted by Alexandre Brabant on Wednesday, February 13, 2008
Masters of Digital Media in Vancouver (BC) Canada Chooses eMarketing 101
It is with great pleasure and excitement that I announce that my plan to start teaching Search Engine Marketing locally is progressing. Recently, the Masters Of Digital Media Program of the Great Northern Way Campus in Vancouver has decided to hire me to teach their students how to build a Search Marketing plan for the school and the program as part of their curriculum.
Megan Cole has introduced me to the directors of the masters of digital media program and so far, I have taught the students how to build a cost efficient Pay Per Click (PPC) program. The students put all the pieces together which does facilitate the process. I will keep you posted on how well they progress in the next few weeks. If you want to know more about Masters of Digital Media Program in Vancouver (BC) Canada, please communicate with Megan Cole at Megan{at}MeganCole{dot}org or visit their website.
/// Posted by Alexandre Brabant on Wednesday, January 16, 2008
Jacqueline Conoir Women Designer Clothing in Vancouver (BC) Chooses eMarketing 101
It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project for eMarketing 101. In the next few months, I will be working with JCStudio.ca, which offers exquisite & unique designer clothing for women in Vancouver (BC) Canada. Jacqueline Conoir Spring & Summer Collection is a creation of Rozemerie Cuevas and is located at 46 West, 6th Avenue in Vancouver. Come check out their store. The shopping experience is nothing like you have seen before.
In this role, I am very happy to work with Thomas Cuevas, President of JCStudio.ca as well as Noelene Searle and help launching Jacqueline Conoir Spring & Summer Collection 2008.
/// Posted by Alexandre Brabant on Friday, December 28, 2007
Urban Impact Recycling Services chooses eMarketing 101
It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project for eMarketing 101. In the next few months, I will be working with Urban Impact Recycling, which offers office paper and cardboard recycling services out of Richmond (BC) Canada.
In this role, I am very happy to work with Nicole Stefenelli, President of Urban Impact Recycling. The whole team at Urban Impact is fully dedicated to the environment. Since Search Marketing is an ecological advertising alternative that supports our collective efforts to overcome our major environmental challenges, I could not be more thrilled to team up with these guys and contribute to change the world, one click at a time.
Please recycle more in 2008 and make search marketing one of your priorities.
/// Posted by Alexandre Brabant on Tuesday, December 18, 2007
Banff Lake Louise Tourism chooses eMarketing 101
It is with great pleasure and excitement that I announce a new Search Engine Marketing project for eMarketing 101. In the next few months, I will be working with Banff Lake Louise Tourism to implement a full-scale Paid Search Advertising program.
As a result, I am very happy to work with Paul Thompson, Manager, E-Strategy for Banff Lake Louise Tourism. The whole team is fantastic and I hope you will consider going to Banff Lake Louise for your winter holidays.
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/// Posted by Alexandre Brabant on Wednesday, July 18, 2007
YMCA Vancouver Downtown chooses eMarketing 101 to Teach Search Marketing
It is with great pleasure and excitement that I announce that my plan to start teaching Search Engine Marketing locally is progressing. Recently, YMCA Downtown Vancouver has decided to include Search Marketing as part of the seminar series to teach their students the ABC of online marketing.
They accepted my offer to host a 3 hour session where I will present the steps to choose a good domain name, how to install & understand Google Analytics and how to spy on your competitors online using all the free SEO (Search Engine Optimization) tools available. As I am very keen to have them start on the right foot, I think this is a great opportunity for everyone involved. The first Search Marketing session at YMCA Vancouver Downtown will be on August 30. If you want to know more about YMCA Downtown Vancouver start you own business programs, please communicate with Cheryl McNicol at Cheryl.McNicol{at}vanymca{dot}org
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/// Posted by Alexandre Brabant on Tuesday, June 19, 2007
Le Centre de Services en Français Éducacentre choisi eMarketing 101

C’est avec beaucoup d’enthousiasme que j’annonce que le Collège et Centre de Services en Français Éducacentre a choisi Alexandre Brabant de eMarketing 101 pour ses besoins en matières d’enseignement de la promotion de petites entreprises via les moteurs de recherche. En outre, la première session de 3 heures traitera du choix d’un bon nom de domaine, la compréhension et l’analyse de résultats statistiques avec Google Analytics ainsi que sur la recherche competitive de ses compétiteurs sur Internet. Nous analyserons l’ensemble des outils gratuits d’analyse de marché sur Internet qui sont à la disposition de tous ceux qui savent s’en servir adéquatement. La première session aura lieu ce Lundi 25 Juin, ce qui veut dire que j’ai beaucoup de pain sur la planche. Je vous en reparlerai.
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/// Posted by Alexandre Brabant on Monday, June 18, 2007
GaleForce CRM Software for Financial Services Chooses eMarketing 101
It is with great pleasure and excitement that I announce a new Search Engine Marketing project for eMarketing 101. In the next few months, I will be working in Collaboration with Work Industries on GaleForce Solutions, a CRM Software for Financial Services to implement a full-scale Search Engine Marketing plan which includes Search Engine Optimization (SEO), Link Building and Paid Search.

As a result, I am very happy to continue working with James Sherrett, founder of Work Industries as I have lots of admiration for his work. The whole team is fantastic and I strongly suggest you get in touch with them to refocus your web strategy and implement a holistic approach for your web presence.
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/// Posted by Alexandre Brabant on Wednesday, May 30, 2007
New SEM Project: Odette Morin from You-First.com chooses eMarketing 101
It is with great pleasure and excitement that I announce a new Search Engine Marketing project for eMarketing 101. In the next few months, I will be working on the Search Engine Marketing plan for You-First.com, a Financial Services consultants firm in Vancouver (BC).
And now, here is why you should contact You-First for your financial needs. I have long been a client of You-First and I trust them. As far as I know, trust is the first and foremost element to consider when it comes to working with people that manage your finances. This is the main reason why I heartfully recommend them. They are organized, knowledgeable and they make financial management & planning look easy. I love it. Oh, and they help you make money too! They are always smiling and happy to see you. Everyone who works and wants to save some money in order to achieve their goals should get in touch with them.
As a result, I am twice as happy that they agreed to work with me as I also have a lot of admiration for their work. The whole team is fantastic. Get in touch with them today and you will thank me for it: Odette Morin, Financial Planner, You-First Vancouver Financial Planning Services. Phone: 604-878-0702
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/// Posted by Alexandre Brabant on Monday, May 14, 2007
New Project: eMarketing 101 teams up with Hop Studios
It is with great pleasure and excitement that I announce a new project for eMarketing 101. In the next few months, Hop Studios and eMarketing 101 will collaborate to execute a complete redesign of MovieMaker.com supported with a complete Search Engine Marketing plan.
Travis Smith from HopStudios.com is definitely a master at redesigning website with the use of expression engine, a premium content management software from small and medium size businesses. It is therefore with a lot of enthusiasm that I forsee the synergies between our respective skills set. As soon as the project kicks in near May 28, I will post some preliminary challenges in SEO, results and relevant information. Stay tuned.
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/// Posted by Alexandre Brabant on Wednesday, April 11, 2007
Have you seen the eMarketing 101 mobile?
I am proudly announcing that this week of April 09, 2007, I have my very first strong lead for a Search Marketing project because of my eMarketing 101 mobile, pictured here before a trip to Whistler:
I have had those eMarketing 101 stickers for some time, which makes a lot of TJ Jeep owners jealous (I swear). Some actually confessed they want to start a business just to be able to put some stickers on, “because your Jeep looks cool, man”. If you see me around, please wave, say hi or anything and give me your card. Traffic is what it is all about, so why not advertising my own Search Marketing shop on the street. Makes sense right?
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/// Posted by Alexandre Brabant on Tuesday, April 10, 2007
New Search Marketing Project with Work Industries: Gale Force Software
I am very pleased to announce a new Search Marketing project with the nice folks at Work Industries to work on one of their clients, galeforcesolutions.com. Gale Force Software is a Customer Relationship Management (CRM) Software for the Financial Services sector. They have been involved in Paid search advertising for some time but need some clever Pay Per Click (PPC) program optimization to fuel momentum of their new site, which was launched last month.











