PPC Planning

James from Work Industries sent me this article today from OneDegree.ca on six simple tricks to boost your Google Adwords Click Through Rate (CTR). This is a must-read if you are doing a lot of Pay Per Click (PPC) with Adwords.

6 Simple Tricks to Boost your Google Adwords CTR (Click Through Rate):

1. Use title case: Simply switching from proper case “like this sentence” to title case, “Like This Sentence,” regularly improves click-through rates.
2. Add quotes: “Quotes boost clicks,” particularly when you use them in headlines.
3. Tell a secret: Unfair advantages compel attention. Promise inside information or simply use the word “secret” in relation to your product—it’s your secret weapon.
4. Use numbers: Figures such as in “100% guaranteed,” “100 times better” and “1-click solution” draw added attention.
5. Insert symbols: Visual variation draws the eye. Use acceptable symbols—such as (tm)—to stand out.
6. End on ellipses: Research shows that ending on ellipses—“...”—encourages clicks, possibly because it drives home how more information follows the ad.

Why is CTR so Important?
Increasing your CTR is very important because it is part of Google Adwords Quality Score for your ads. If your CTR goes up, you can lower your bids and still maintain your positions. 

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I got informed last week of a new competitive intelligence tool that is worth talking about. It is called KeywordSpy.com. KeywordSpy gives you the opportunity to immediately track down your competitors and gather keywords for the promotional campaign of your online business. I played with it for a few minutes and I found it very helpful and easy to use in order to understand how many keywords your competitors have in their basket, how much they are paying for it and the corresponding rank. Remember, if your competitors only have a few dozens of keywords, they are not capitalizing in the power of The Long Tail. Therefore, if you use this PPC Management Tool , you can beat them with a better Search Marketing plan.

Here is an example on competitive information KeywordSpy can gather on Whistler.com online market place. Feel free to Mouse over the question marks (?) in order to have the definition of what each column means.

Here are some additional informations on KeywordSpy:
KeywordSpy is keyword research technology where you can also earn and even surpass what your competitors are making with Google Adwords and Yahoo Search Marketing (formerly known as Overture). KeywordSpy gives you the key to their success: a good ad-campaign with the right keywords. It also has a ClickBank Affiliates Search Engine where you can see the actual market landscape at ClickBank.

It offers Free trials. For more information, feel free to communicate with Tolits Bana: linksline{at}gmail.com

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