SEM Events

Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 16-18 2008. I will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & I will host an evening session to present the latest accomplishments within SEMPO Canada. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year. Organized by two of the world’s leading search authorities, SES Toronto Conference Chairman, Andrew Goodman and SES Global Content Director, Kevin Ryan, this show can help you learn:

* How search engines list Web sites for free and through paid placements;
* How to get free “organic” traffic by building a site that pleases search engines and your visitors;
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don’t;
* How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
* What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes.

Search Engine Strategies Toronto 2008 will be held on June 16-18, 2008 at Metro Convention Centre, 255 Front Street West, Toronto (Ontario).



For more information on SES Toronto, please visit the SES Toronto Conference website.

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As part of the QuickLearn Business Training Seminars, on April 11, Alexandre Brabant, President of eMarketing 101 & Co-Chair Of SEMPO Canada Search Marketing Association, will be presenting a Search Marketing 101 Seminar in Vancouver (BC) Canada. The Search Marketing 101 Seminar will be held at Workspace, 400 - 21 Water Street, Vancouver BC. If you are interested to attend please register online or communicate with Monique Trottier of Boxcar Marketing for more information: or (778) 837-9012

Here is more about the QuickLearn Search Marketing 101 in Vancouver:
Search Marketing (SEM) is one of the cheapest, most cost-effective ways to promote your company and drive qualified leads to your website. Most people find search engines to be a mystery. How do I get my website to rank higher in search listings for key phrases related to my business, products or services? Should I consider paying for advertising placement on search engines?

Effective search marketing and optimization (SEO) is the key component to any successful online presence. If you are unsure of how search works, how to integrate search into your existing promotional campaigns, or why search is important to your business--this is the session for you.

REGISTER HERE

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On April 1, 2008 Alexandre Brabant, Co-Chair Of SEMPO Canada Search Marketing Association, will be attending Massive Tech Show in Vancouver (BC) Canada. For this occasion, SEMPO Canada will have a booth in the tradeshow area and you will be able to drop by and ask any question about Search Marketing. Everything you need to know about Starting your own Search Marketing campaign from people who eat, sleep and breathe Search Marketing. Darcy Foster, President of VKIStudios.com will also be present. Massive Technology Show Vancouver will be held at Canada Place in Vancouver (BC) Canada.

Here is more about the Massive Technology Show Vancouver:
The Massive Technology Show is a three-part, interactive forum that showcases technology to the general business community. This one day event connects business professionals with high tech companies, offering them a chance to learn about new technologies for business in a user friendly environment.

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Mark you calendar! The best local event on blogging and social media is coming back again this year and I am pleased to join the organizing committee to invite you to attend the Northern Voice 2008 Blogging Conference in Vancouver (BC) which will be held on February 22-23 2008. Northern Voice is a two-day, non-profit personal blogging and social media conference that’s being held at the Forestry Sciences Centre, 2424 Main Mall, UBC main campus, Vancouver (BC) Canada on February 22-23, 2008.

The Northern Voice 2008 Organizing Committee:

Darren Barefoot, Kris Krug, Brian Lamb, Cyprien Lomas, Boris Mann, Dale McGladdery, Lori Pike, James Sherret, Travis Smith, Julie Szabo, Roland Tanglao, Lauren Wood.

For more Information on Northern Voice 2008, please visit Northernvoice.ca

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Mark your calendar! One of the main events of the year in Search Engine Marketing: Search Engine Strategies (SES) Chicago is coming back again soon on December 3-7 2007. As always, there will be a lot of people representing SEMPO Canada at this conference including Ken Jurina, Co-Chair of SEMPO Canada, Andrew Goodman from Traffick.com, along with many representatives of the Canadian Search Marketing Industry. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics. Organized by world’s leading search authorities, SES Chicago Conference Chairman, Kevin Ryan, this show can help you learn:

* How search engines list Web sites for free and through paid placements;
* How to get free “organic” traffic by building a site that pleases search engines and your visitors;
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don’t;
* How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
* What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes.

Search Engine Strategies (SES) Chicago will be held on December 3-7, 2007 at Chicago Hilton, 720 South Michigan Avenue, Chicago IL.



For more information on SES Chicago, please visit the SES Conference website.

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Le 22 Octobre 2007 aura lieu une conférence en français sur le marketing via les moteurs de recherche. Cette conférence est organisée par un des membres de SEMPO Canada, Laurent Lucas de Skooiz. Elle aura lieu à Montréal (Québec) à la CinéRobothèque / Cinéma ONF située au 1564, rue Saint.Denis à Montréal (Métro Berri-UQAM). En outre, une quantité impressionante de sessions sur le marketing via les moteurs de recherche seront présentées notamment par Olivier Andrieu, Président du réseau abondance.com, Maor Daniel, Directeur National Yahoo Search Marketing Canada, Nicolas Arrive, Stratège marketing sur les moteurs de recherche MSN Adcenter, Patrick Tapp, Directeur des produits de recherche Canoë. Le modérateur sera Laurent Lucas, Président de l’agence Skooiz.com.

Pour plus d’informations, visitez le site de la Conférence sur les Enjeux via les Moteurs de Recherche. Réservez maintenant puisque les places sont limitées.

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On September 25, Ken Jurina, Co-Chair Of SEMPO Canada Search Marketing Association, will be on a panel of Search Marketing Experts to present a session called Search Marketing for Dummies: Everything you need to know about Starting your own Search Marketing campaign from people who eat, sleep and breathe Search Marketing. Martin Byrne, National Director, Yahoo! Canada will also be on the pannel. This is session is part of the Massive Technology Show at the Shaw Conference Centre in Edmonton, Alberta.

And here is more about the Massive Technology Show:
The Massive Technology Show is a three-part, interactive forum that showcases technology to the general business community. This one day event connects business professionals with high tech companies, offering them a chance to learn about new technologies for business in a user friendly environment.

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Mark your calendar! In 2 months, I will be attending a very interesting local event in Vancouver (BC) called BarCamp Vancouver 2007. BarCamp is an ad-hoc un-conference born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction from attendees.

All attendees are encouraged to give a demo, a session, a presentation, or help with one. All attendees are expected to be participants. All presentations are scheduled the day they happen. Prepare in advance, but come early to get a slot on the wall.

Presenters are responsible for making sure that notes/slides/audio/video of their presentations are published on the web for the benefit of all and those who can’t be present.

Anyone with something to contribute or with the desire to learn is welcome and invited to join.

Attendees, register for BarCampVancouver by visiting the BarCamp Vancouver Registry and Attendees Page and adding your details. Only 120 participants can be accepted, unless things change from now until the event. 122 participants have signed up already.

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Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 12-13 2007. I will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & I will host a wine & cheese evening session to present the first year of accomplishments within SEMPO Canada. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year. Organized by two of the world’s leading search authorities, SES Toronto Conference Chairman, Andrew Goodman and SES Programming Director, Chris Sherman, this show can help you learn:

* How search engines list Web sites for free and through paid placements;
* How to get free “organic” traffic by building a site that pleases search engines and your visitors;
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don’t;
* How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
* What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes.

Search Engine Strategies Toronto will be held on June 12-13, 2007 at Metro Convention Centre, 255 Front Street West, Toronto (Ontario).



For more information on SES Toronto, please visit the SES Conference website.

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Next week, I will be attending a very interesting local event called CaseCamp Vancouver V2. CaseCamp is a marketing unconference open to anyone. Presenters share case studies of their work, with the goal of creating a commons for discussion, learning and networking. The event will be held on March 27, 2007, 6h00PM at Cafe Republic, 958 Granville Street. First presenter starts at 6h30PM.

You can subscribe for updates through or visit CaseCamp Vancouver V2 website for more info. Everyone interested in the use of Technology in Marketing should attend.

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I am pleased to announce that I will host a session on Search Engine Optimization (SEO) for blogs at Northern Voice 2007 Blogging Conference in Vancouver (BC) which will be held on Friday, February 23 2007. This session will be presented during MooseCamp, which is the un-conference as part of Northern Voice.

This session will present how to maximize your Blog’s visibility in search results including how to write search engine friendly Blog posts through keyword-rich Blog titles & content and how to capitalize on the long tail of search queries through Blogging. Other topics covered include Search Engine Optimization (SEO) basics, how to create good internal linking with anchor text, link baiting, deep linking and other relevant topics such as Blogging best practices for maximum online distribution. This session will be presented by Alexandre Brabant, Director of Search Marketing, Cossette Media and owner of eMarketing101.net. As part of this conference, Alex will present the latest development with Sempo.ca and will kick-start the recruitment process for SEMPO Canada 2007.

Here is more on Northern Voice:

Northern Voice is a two-day, non-profit personal blogging conference that’s being held at the UBC main campus in Vancouver (BC) Canada on February 23-24, 2007. For even more info please visit the Northern Voice website.

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