SEM *Must* Read!

I seriously did not think I would see this kind of information available for free anytime soon. And yet, it is here. Get competitive metrics (ie. traffic) for every site on the web - powered by the largest pool of online consumer behavior data in the industry. Compete.com considers themselves the best in the industry and I believe it. This is competitive intelligence 2.0. I played with the tool for an hour yesterday and I can tell you that the numbers are pretty accurate, actually far more accurate than anything I have seen from a free tool such as Alexa Ranking. Sure, you can buy Hitwise which provides the full meal deal on competitors data for $30,000 a year but the bottom line is, how do you measure up on the sheer volume of traffic against your competitors. It is an awesome tool and you should use it. Here is a screenshot based on major tourism sites (BC vs Quebec):

During summer months, we usually see an increase in traffic, which we don’t in this case with BonjourQuebec.com compare to HelloBC.com. It is even better (for BC) when we compare it with Ontario Tourism. Try Compete.com today and beat your competitors.

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Sergey Brin, Co-Founder of Google, was invited to be a guest lecturer at UC Berkeley on Search Engines and Technology as part of the course SIMS 141. His session is called: Search, Google, and Life:

UC Berkeley have started to post all of their lectures on YouTube. Other topics in the course include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The rest of the SIMS 141 lecture videos are here. 

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