Web Copywriting

James from Work Industries sent me this article today from OneDegree.ca on six simple tricks to boost your Google Adwords Click Through Rate (CTR). This is a must-read if you are doing a lot of Pay Per Click (PPC) with Adwords.

6 Simple Tricks to Boost your Google Adwords CTR (Click Through Rate):

1. Use title case: Simply switching from proper case “like this sentence” to title case, “Like This Sentence,” regularly improves click-through rates.
2. Add quotes: “Quotes boost clicks,” particularly when you use them in headlines.
3. Tell a secret: Unfair advantages compel attention. Promise inside information or simply use the word “secret” in relation to your product—it’s your secret weapon.
4. Use numbers: Figures such as in “100% guaranteed,” “100 times better” and “1-click solution” draw added attention.
5. Insert symbols: Visual variation draws the eye. Use acceptable symbols—such as (tm)—to stand out.
6. End on ellipses: Research shows that ending on ellipses—“...”—encourages clicks, possibly because it drives home how more information follows the ad.

Why is CTR so Important?
Increasing your CTR is very important because it is part of Google Adwords Quality Score for your ads. If your CTR goes up, you can lower your bids and still maintain your positions. 

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