Web Strategy Partners

I have been talking about it for a long time. Here it is. It is live. It is Adhack!

Chief Punk James Sherrett from adhack.com has finally been able to put the first pieces together and just launched the alpha version of its Do it yourself advertising community called AdHack. I love the idea from the start. For those who are unaware of the project, here is my explanation:

We all do it. If I am looking for something to buy, I ask around for pointers. There is most likely a friend somewhere that has just been through the process of buying the same thing I am about to purchase. His/her story has more relevance in the purchase cycle than the ad I am going to see on the TV, Radio, Print and so on. Authentic stories are the new commodities. We love to share and we share faster. If there is no friend in my network with a real experience that can influence the purchase process, then there might be someone in the far corner of the web that can assist. Millions of customers, millions of products, stories & experiences and we all influence one another on a peer to peer basis. That’s AdHack. We go there and we talk about the stuff we are passionate about: branded, unbranded, well known or not, it does not matter. We are hacking the traditional advertising industry with a site that is good for us. Who knows, maybe the story will get noticed by the company you love (or hate) so much and you will get paid for it!

And then the official description. This is AdHack: A Do-It-Yourself Advertising Community.
AdHack is all about real people telling real stories about their real experiences. No focus groups, no research, no target audience, just the real deal.

It’s advertising, hacked. Advertising by the people, for the people. Do-it-yourself advertising. Anyone can see it, anyone can make it.

From huge international products like iPods, Hondas and Carnival Cruises to the cobbler around the corner, the butcher up the street or the boutique downtown, find our what people are saying. What people really feel. What they love and what they hate. Hack Advertising. Do it yourself.

In the spirit of the first wave of Alphanauts (these are the testers for the platform), John Ounpuu found a great AdHack story today for McDonald’s. The video shows 2 friends that were playing around with their camera in front of a McDonald’s and make up the music about McNuggets. It is in fact a good example as the ad got commissioned and the guys were paid for doing it. I am sure they are loving it. 

If you want to be part of Wave 2 of Alphanauts and share your stories, please contact AdHack.

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It is with great pleasure and excitement that I announce a new Search Engine Marketing project for eMarketing 101. In the next few months, I will be working in Collaboration with Work Industries on GaleForce Solutions, a CRM Software for Financial Services to implement a full-scale Search Engine Marketing plan which includes Search Engine Optimization (SEO), Link Building and Paid Search.

As a result, I am very happy to continue working with James Sherrett, founder of Work Industries as I have lots of admiration for his work. The whole team is fantastic and I strongly suggest you get in touch with them to refocus your web strategy and implement a holistic approach for your web presence. 

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My awesome & very talented friends Monique Trottier and James Sherett from Work Industries have just started to publish their newsletter called Underwire: Full Support for Non-Techies.

Since we talk the same language and have similar audiences, I strongly recommend you subscribe to their Underwire newsletter. It covers numerous topics in the area of Web Analytics, Web design & development 101, Web strategy, online promotion, search marketing, podcasting, blogging etc. Last month, Monique & James talked about the basics of understanding your webstats, which I think is an awesome piece. I am pointing to it every time someone asks me a question about terminology 101 in Web Analytics. 

Here are the complete March Underwire News and the April Underwire News. The latest edition explains how to use photos on your site. It is very helpful. There is also a Monique’s pick of the month in every edition.

Feel free to give her some feedback about the newsletter as she is tuning the content to what you guys like.

Here they are in their Think Salmon attire:

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I am very pleased to announce a new Search Marketing project with the nice folks at Work Industries to work on one of their clients, galeforcesolutions.com. Gale Force Software is a Customer Relationship Management (CRM) Software for the Financial Services sector. They have been involved in Paid search advertising for some time but need some clever Pay Per Click (PPC) program optimization to fuel momentum of their new site, which was launched last month. 

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As part of my role as Director Search Marketing for Cossette Media in Vancouver (BC), I have been informed that we are looking for a great web developer contractor to work in the Fjord Interactive division. This position can lead to a full time position. Please find some more information on this position below:

Job Description: Fjord Interactive
Title: Web Developer/Programmer

We seek a Developer/Programmer with a desire to push the interactive technology bar. You are a coder with a clear understanding of database integration. You possess strong communication skills and effectively work within a cross-functional team.

Responsibilities:
* Work closely with technical director to understand technical requirements.
* Provide updates on project progress and assist in the budget-costing process from a technical development perspective.
* Make recommendations about technologies and software packages for project-specific requirements.

Qualifications:
* Knowledge of ASP(X)/PHP(4/5) connecting to MSSQL/MySQL databases.
* Ability to create strict and pixel precise (X)HTML/CSS
* Experience producing tabled and table-less layouts. 
* Comfortable modifying Wordpress and Drupal type cms and blogging tools. (asset)

Sample job posting for this position:

Web Developer Wanted - Contract

Agency seeks a junior developer/programmer familiar with interactive media technologies. Candidates should have some knowledge of ASP(X)/PHP(4/5) connecting to MSSQL/MySQL databases, the ability to create strict and pixel precise (X)HTML/CSS, and experience producing tabled and table-less layouts. Your ability to modify Wordpress and Drupal type cms and blogging tools would be considered a strong asset.

If you’re interested, email us a quick note with your experience and industry knowledge, and impress us with samples of your work. (Portfolio required.)

Contact :

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