05/15 /// Gord Hotchkiss: Don’t Crown Google Yet, The Rules of Engagement Are Still Being Determined
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/// Posted by Alexandre Brabant on Thursday, May 24, 2007
Microsoft Wants to Bring the Love Back
I was very surprised and pleased today when I came across a really cool video on this post made by Microsoft to reconnect with its customers. It is called the breakup and presents a couple arguing over their communication issues. In this exchange, the woman, who represents the consumer side, is complaining about the lack of 2-way dialogue with the advertisers. On the other hand, the guy, narcissic at best & representing the advertiser’s point of view, is trying to convince her that he knows what’s best for her. Hilarious! I found it great (although the topic isn’t) since I talk about this kind of behaviors in a previous post about user centricity & the Search Marketing philosophy. I have to admit: I really like to criticize advertisers who do not engage in a 2-way dialogue with their customers and I get especially irritated with those who have a self-centered attitude in the exchange they want to initiate. The video presents just that and I love it! Please pass it around.
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