Partying in Whistler with Yahoo Canada at the Telus Snowboard Festival

Wow, what a weekend! I attended the Telus Snowboard Festival over the weekend which is heavily sponsored by Yahoo Canada. I was invited along with all their major Clients in Western part of Canada.

As such, I would like to take the opportunity to thank all the staff at Yahoo Canada for organizing such an outstanding event for all the search marketing advocates who took the time out of their personal life to attend. More specifically, I would like to thank a lot of people from the Yahoo Canada Toronto office: Melissa Newal (the organizer), Carolyn Cramer, Jon Finnie, David Bellemare, Mark Lajoie, Iain Wilson & Martin Byrne for keeping us entertained the whole weekend. They did a fantastic job and I can’t wait for next year. I hope their managers share my enthusiasm.

Over the weekend, I had the chance to talk to Carolyn (and all the other Yahoos) about my views of the state of search marketing in Canada and why business people are still resistant to change their media plan to incorporate search marketing as part of the mix. There are a lot of topics that can be brought in to this discussion but in a nutshell, Canadians fear change. We all agreed on this. I have been doing this for so many years now and I think time is our best ally. It must be frustrating to be in the sales position and hearing the same objections from clients over and over again. Carolyn, this battle is not easy but it is worth fighting for. Search rules all spheres of marketing and no one can convince me otherwise. Thank you Carolyn for all the pleasant conversations that keep me excited to continue doing what I love the most. 

Do I have pictures of all of us partying? Of course!


Mark Lajoie, David Bellemare & Carolyn Cramer

Martin Byrne, Jon Finnie & Iain Wilson

And some pictures of the big air show:

And the Yahoo Party:

Can’t wait for next year! 

Permalink /// Comments (2)

Comments

1. looks like I missed some real fun…

   ttfn
   travis

   Posted by Travis Smith on 04/26 at 10:05 AM

2. I have to share with you that the Yahoo team are really devoted and enthusiastic. They are real, passionate; they really know how to personalize their customer service and to value their clients.
   Way to go Yahoo!
   Sonia

   Posted by Sonia on 04/26 at 02:23 PM