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/// Posted by Alexandre Brabant on Monday, March 17, 2008
SEMPO: State Of The Search Marketing Market Survey Results
Today, SEMPO, the Search Engine Marketing Professional Organization released the results of its 4th annual State of the Search Marketing Market Survey and the results indicate the that the search marketing industry has exceeded the projected search investment trends. Results for the Canadian Search Marketing portion of the survey will come shortly.
Search Marketing exceeded projections in 2007 and that the overall consensus from marketers it that the industry will continue to positive growth.
Here are key findings from SEMPO’s State of the Market Survey:
- The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007
- North American SEM spending (investment) is now projected to grow to $25.2 billion in 2011, up significantly from the $18.6 billion forecast a year ago.
- Marketers are finding more search dollars by poaching budget from print magazine spending, web site development, direct mail and other marketing programs.
- Paid placement captures 87.4% of 2007 spending; organic SEO, 10.5%; paid inclusion, .07%, and technology investment, 1.4%.
- Google AdWords remains the most popular search advertising program, but both Google and Yahoo sponsored search spending has decreased from a year ago.
Google, Yahoo Most Popular Search Media Companies:
SEM Is Getting Budget From Both Online and Off-line Marketing Programs:
North American SEM Expenditures to Reach $25.2B in 2011:
Comments
You have made me understood the article in such a fantastics way.
What a way to put up the article
Thank you for the information
Posted by Animal Print Handbag on 03/18 at 02:42 AMgreat post! thanks for sharing!
Posted by toronto printing on 04/22 at 12:30 PMThere is an english search engine that does the same. It is called blackle. (http://www.blackle.com).
I believe they show the same results as Google but I’m not 100% sure about that.
go green, think black!
Posted by Julien Simon on 07/31 at 09:55 AM
