06/13 /// Here We Grow Again: Ski Banff Lake Louise Sunshine (SkiBig3.com) Chooses eMarketing 101 -
It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project with SkiBig3.com, the hub website for the Banff Lake Louise Ski Resorts including Ski Lake Louise, Ski Norquay Resort in Banff as well as Sunshine Village based in Banff, Alberta. SkiBig3.com is about to launch their new site for the upcoming winter season, and I am delighted to have the luxury of time to work on it throughout the summer.
SkiBig3.com represents the Banff Lake Louise Ski Resorts worldwide for a wide variety of winter ski vacation packages. As part of my role, I will be working closely with Dan Markham, Director of Marketing & Sales as well as Al Stanford, Web Manager for SkiBig3.com. If you are looking for the best Banff Lake Louise winter ski vacations and packages, look no further and visit SkiBig3.com today. If you want more information about this web project, please contact Dan Markham at .
05/20 /// Search Ads Perform Better Than Display: A Report by the NY Times
05/15 /// Gord Hotchkiss: Don’t Crown Google Yet, The Rules of Engagement Are Still Being Determined
04/24 /// Philippe Le Roux: The Internet Has Won its Battle Against Traditional Media
Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 16-18 2008. I will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & I will host an evening session to present the latest accomplishments within SEMPO Canada. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year.
“Alexandre is one of the most focused individuals I’ve had the pleasure of working with. His determination and dedication to get his ideas to fruition are second-to-none. In terms of eBusiness Marketing initiatives, if you ever need anyone to help you get something done with excellent results, Alexandre is the one to talk to.”
/// Marco Battilana
Web Content Producer
Resort Reservations Network (Intrawest)
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Heading /// Many search engines give extra weight and importance to the text found inside HTML heading sections. It is generally considered good advice to use headings when designing web pages and to place keywords inside headings.
Search Engine Marketing Professional Organization (Canada)
Read about it on my Search Marketing blog
Glossary
Keywords
Same as search terms or keyword phrases: The words (or phrase) a searcher enters into a search engine's search box. Also used to refer to the terms a search engine marketer hopes a particular page will be found for. Also called keywords, query terms or query.
