09/03 /// New Enquiro Research (Whitepaper): Contextual Relevancy Affects Ad Value -
I received another great eye-tracking study today conducted by Gord (Hotchkiss) and his team at Enquiro Research that you should read. This one was commissioned by Google and it demonstrates that contextual relevancy affects ad value.
Here is a summary from the release:
Business to business (B2B) advertisements which are relevant to their context can lift purchasing intent amongst viewers by up to 36% above a non-relevant placement. This finding comes from a new study commissioned by Google which examines high-level B2B purchasers and effectiveness of Internet advertising as it relates to brand, messaging and recall.
--> Download the 7 page mini-whitepaper
08/29 /// Le Livre de la Semaine: Click, What Millions of People Are Doing Online And Why It Matters
08/28 /// To Read: Seth Godin’s Meatball Sundae
08/26 /// Francommunautés Virtuelles is Now Closed (…) ?
On September 11-12, 2008 Alexandre Brabant, Co-Chair Of SEMPO Canada Search Marketing Association, will be attending the Internet Marketing Conference in Vancouver (BC) Canada. For this occasion, SEMPO Canada will have a booth (TBD) and you will be able to drop by and ask any question about Search Marketing. Everything you need to know about Starting your own Search Marketing campaign from people who eat, sleep and breathe Search Marketing. Many members from the local Search Marketing Community will also be present. The Internet Marketing Conference Vancouver will be held at the Coast Plaza Hotel in Vancouver (BC) Canada. Don’t miss this great local opportunity to learn more about Internet Marketing.
"The difference between professional Search Engine Marketing and no SEM is very simple: high amounts of traffic on your website versus almost no traffic. Alexandre Brabant from Vancouver eMarketing 101 made it easy to understand, to arrange and to maintain. Vancouver eMarketing 101 first endeavours to understand your business in order to realize your specific goals (sales, branding etc.).”
/// Vivian Vilich (PhD) & Dagmar Schulze
Co-Owners
Luxury Adventure Vacation BC
Read more...
Javascript /// A simple interpreted computer language used for small programming tasks within HTML web pages. The scripts are normally interpreted (or run) on the client computer by the web browser. Some search engines have been known to index these scripts, presumably erroneously.
Search Engine Marketing Professional Organization (Canada)
Read about it on my Search Marketing blog
Glossary
Link Love
Link love is posting a link to sites or blogs, usually unsolicited, that you enjoy, admire, or find useful. Example: If you find blogossary.com useful, consider spreading some link love.
