
Search Engine Optimization
(SEO) - Search Engine Marketing
If you doubt that most Web site visitors come from search engines,
just look at the numbers. According to Media Metrix, almost 300
million unique visitors went on the top search engines during
December 2000. More than 75 percent of surfers use search engines
to travel around the Web, according to a RealNames Survey. An IMT
Strategies research study indicates that 45.8 percent of Web users
cited search engines as their top choice for finding Web sites.
Every day, 57 percent of all netizens use search engines, making
searching second only to checking email. The GVU Center reported
that 84.8 percent of respondents found out about Web pages from
search engines. ICONOCAST reported that 81 percent of U.K. users
find Web sites through search engines. A year ago, the top 10 search
engines had nearly 147 million unique visitors each month, a number
that jumps more than 10 percent every month.
As if the above stats weren’t enough to make you hit the road,
take a look at the following from some well-respected resources.
- The
Open Directory receives 250 site submissions per hour. From the
Open Directory.
- Search
engines are the leading way users in the United Kingdom locate
web sites. 81% said search engines helped them find sites.
Following links was the next most popular method (59%).
Forrester Research
- Over
75% of web users use search engines to traverse the web.
Real names survey
- 46%
of Internet users find new web sites via search engines. Word of
mouth (20%) and random searching (20%) were the next most
popular methods. "Permission
E-mail," IMT Strategies
Interestingly, statistics showed that there are droves of new
Internet users, and that people who are already online are spending
more time there. As evidence of increased use, online holiday sales
reached $9.8 billion this season, more than double last year's $4.7
billion figure, according to a report from Goldman Sachs/PC Data.
According to these numbers, there is no doubt that we need to use
search engines as a way to market any website on the web. Our
methodology which involves different elements of paid click thrus
and free traffic creates an unbeatable ROI. The reporting system we
have in place also helps you stay on the road, no matter how fast
you want to go and increase your online visibility.
Don’t take a plunge, hit the road now and know where you are
going:
Contact an eMarketing
101 professional today.

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