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It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project with SkiBig3.com, the hub website for the Banff Lake Louise Ski Resorts including Ski Lake Louise, Ski Norquay Resort in Banff as well as Sunshine Village based in Banff, Alberta. SkiBig3.com is about to launch their new site for the upcoming winter season, and I am delighted to have the luxury of time to work on it throughout the summer.

SkiBig3.com represents the Banff Lake Louise Ski Resorts worldwide for a wide variety of winter ski vacation packages. As part of my role, I will be working closely with Dan Markham, Director of Marketing & Sales as well as Al Stanford, Web Manager for SkiBig3.com. If you are looking for the best Banff Lake Louise winter ski vacations and packages, look no further and visit SkiBig3.com today. If you want more information about this web project, please contact Dan Markham at .

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Upcoming Events

Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 16-18 2008. I will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & I will host an evening session to present the latest accomplishments within SEMPO Canada. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year.

Client Testimonial



"This is just a few words to thank you for an extremely informative and colourful seminar on e-marketing the other night.  I first thought that 4 hours would be long and maybe a little boring but I was surprised when I realized it was already over.  I would have taken more. As a "non expert" I found your seminar easy to follow and a real eye opener.”

/// Johane Thibault
General Manager
Holiday Inn North Vancouver
Read more...

Term Definition

Graphical Search Inventory /// Banners and other types of advertising units that can be synchronized to search keywords. Includes pop-ups, browser toolbars, sounds, video, animations and other rich media.

/// Read the Glossary

Canadian Search Engine Marketing Professional Association (Canada)

Search Engine Marketing Professional Organization (Canada)

Read about it on my Search Marketing blog


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Search Engine Workshop Certification: Vancouver BC eMarketing 101 SEO Services Vancouver

Search Engine Marketing (SEM) Packages

eMarketing 101 offers all kinds of custom made Search Engine Marketing packages ranging from $2,500 to $50,000 (or more), depending on your business objectives. Depending on you industry, the search budget can vary a lot. Please get in touch with me and we will provide a comprehensive Search Engine Marketing (SEM) proposal. Keep in mind that I can increase your traffic (and your sales) to the level you want (just tell me when to stop). I pride myself in offering personalized services to my clients, therefore each package is different. To obtain a quote, just tell me about your needs and I will craft a package especially for you. As a guideline, most of my packages would include a set up fee and a monthly maintenance and would also include the following:

  • Research and implementation of search phrases to use in a Search Marketing plan.

  • Research of highly targeted keywords to use to drive highly targeted traffic to your web site.

  • Optimization of PPC listings for higher click rate and retention rate.

  • Set up accounts for best value exposure in the best value search engines

  • Daily updates (bidding management) on your account.

  • Optimization of the position and daily click rate so it produces the maximum amount of qualified visitors and a maximum amount of sales.

  • Provide weekly/monthly report on site usage activities and online competitors.

  • Monitor the traffic activity from your web analytics software

  • Analysis of paid traffic vs. free traffic, retention of new acquisitions (new visitors), sales, monitoring of percentage of sales etc. on a weekly or monthly basis.

Please feel free to get in touch with me for further information and to obtain a quote.