It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project with SkiBig3.com, the hub website for the Banff Lake Louise Ski Resorts including Ski Lake Louise, Ski Norquay Resort in Banff as well as Sunshine Village based in Banff, Alberta. SkiBig3.com is about to launch their new site for the upcoming winter season, and I am delighted to have the luxury of time to work on it throughout the summer.
SkiBig3.com represents the Banff Lake Louise Ski Resorts worldwide for a wide variety of winter ski vacation packages. As part of my role, I will be working closely with Dan Markham, Director of Marketing & Sales as well as Al Stanford, Web Manager for SkiBig3.com. If you are looking for the best Banff Lake Louise winter ski vacations and packages, look no further and visit SkiBig3.com today. If you want more information about this web project, please contact Dan Markham at .
05/15 /// Gord Hotchkiss: Don’t Crown Google Yet, The Rules of Engagement Are Still Being Determined
04/03 /// Register for the QuickLearn Online Marketing & Business Training Series: Search Marketing 101
07/04 /// Junior Search Marketing Strategist - 6S Marketing - Yaletown (Vancouver) BC Canada;
6S Marketing (6smarketing.com)
07/02 /// eMarketing Coordinator With Pay-Per-Click (PPC) Management Experience - Vancouver (BC) Canada;
N/A
07/02 /// Interactive Marketing Manager with PPC Management Experience - Recombo - Vancouver (BC) Canada;
Recombo (recombo.com)
07/02 /// Interactive Designer with SEO Skills - MovieSet - Vancouver (BC) Canada;
MovieSet (movieset.com/)
07/02 /// Community Building Editor With SEO Skills - Orato.com - Vancouver (BC) Canada;
Orato.com
07/02 /// User Interface Designer for Mobile Applications - Most Home Real Estate Services - Maple Ridge (BC);
Most Home Real Estate Services Inc. (mosthome.com)
07/02 /// Web Database Coordinator With SEO Experience - Taymor Industries - Delta (BC) Canada;
Taymor Industries (taymor.com)
06/26 /// Internet Marketing Manager With SEO & PPC (Pay-per-Click) Experience - Yaaway Media - Langley (BC);
Yaaway Media (yaaway.com)
06/26 /// Senior Manager, eMarketing & Strategy With SEO Skills - HSBC Bank of Canada - Vancouver (BC) Canada;
HSBC Bank of Canada (hsbc.ca)
Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 16-18 2008. I will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & I will host an evening session to present the latest accomplishments within SEMPO Canada. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year.
"I found the search engine marketing seminar very informative and content-rich. At the same time it wasn’t overwhelming. You nicely "grounded" every piece of information, so I could see how to use it. I got great value out of the program."
/// Tom Varjan
President
Dynamic Innovations Squad
Read more...
PPC /// Stands for pay-per-click and means the same as cost-per-click.
Search Engine Marketing Professional Organization (Canada)
Read about it on my Search Marketing blog
Web Analytics Services
During the initial phase of any search marketing project, I require the implementation of a web analytics tool.
Google Analytics has become the most common one these days, but as long as you have a professional web analytics tool in place, I will be able to monitor our progress. So, as soon as I get started working on either SEO, link building or Paid Search, I monitor your site traffic, calculated in visitors, page views, average page views per visitor and more, and we provide weekly or monthly basis, depending on the level of details & monitoring that is required. You’ll be amazed with the quantity of information we can analyze and be even happier to see what we can learn from these reports. You will receive them through numerous forms, including summary Excel spreadsheet, on a weekly/monthly basis and you will soon understand that there is a lot of information to analyze to continue refining a Search Marketing program in order to provide continued success and increase your conversion rate. This is a very important component of the Search Marketing process and this piece starts at day 1. Please make sure you have the right tool in place and if you are not sure about this, please contact us.
