Acquisio:

When it comes to PPC Management, a key element of the day-to-day decision making process is managing everything in real time. This is why we take pride in using the cutting edge PPC management software, Acquisio. This is the main tool used in PPC management processes because it is multidimensional.
Acquisio is extremely helpful for Search Marketing Managers to perform their day-to-day tasks, such as bid adjustments (manual and/or automated), expanding and importing PPC campaigns, creating reports, and sharing data with clients. Clients find it extremely helpful to use because it allows them to follow in real time actions that are being taken on their PPC accounts with numerous suppliers under one interface and has a clearer view on how it affects their bottom line. It also helps them see results of their campaigns before the monthly report comes in. It includes a KPI module to keep track of monthly conversions, cost per conversions, in real time. It gives a quick view on the status of their accounts and how many leads have been created, at what cost, from which search engine, and from which keywords and adgroups, plus it identifies trends easily. Finally, Acquisio’s user interface is extremely user friendly and pleasant to use.